For clinics in Singapore, the right marketing agency is one that knows the advertising rules as well as the channels. Our five picks for 2027 are PULSE Digital, The Health Collective, MediaOne, Brew Interactive and Creative For More. Each runs a dedicated healthcare practice and publishes what it offers medical clients.
At a glance
| # | Business | Best known for | Price |
|---|---|---|---|
| 1 | PULSE Digital | A No Enquiries, No Fee model, medically qualified writers and campaigns planned around MOH and PHMC rules | On enquiry |
| 2 | The Health Collective | Healthcare-only SEO and ads with data dashboards, plus corporate health screening and wellness talks | On enquiry |
| 3 | MediaOne | Medical SEO and SEM for practices and hospitals, plus reputation management and medical tourism marketing | On enquiry |
| 4 | Brew Interactive | Pharmaceutical, supplement and medical device marketing since 2009, with offices in Singapore and Kuala Lumpur | On enquiry |
| 5 | Creative For More | Social media, SEO and paid campaigns for medical and aesthetic clinics, with offices in Tokyo and New York | On enquiry |
What advertising rules must healthcare marketing agencies in Singapore follow?
Licensed healthcare services are advertised under the Healthcare Services Act (HCSA) and its Advertisement Regulations, enforced by MOH. Doctors are also bound by the Singapore Medical Council’s Ethical Code. An agency acting for a clinic is an “authorised person” and can itself be held liable for non-compliant ads.
MOH’s FAQ on the Healthcare Services (Advertisement) Regulations, updated October 2023, sets out the main points agencies work within:
| Rule | What it means in practice |
|---|---|
| Only licensees or their authorised persons may advertise | Agencies act on the clinic’s authority and can be liable if they fail to comply |
| No before-and-after or “after” photos in ads | Not allowed even with disclaimers; they may be shown to patients during a consultation |
| No laudatory statements | Subjective praise is prohibited even if it is factually accurate |
| Claims must be capable of being substantiated | Backed by credible evidence such as peer-reviewed literature, provided to MOH on request |
| No soliciting or encouraging use | No promised results within a time period, no “discount”, “promotion”, “free” or “package” offers, no “as low as” pricing, no giveaways |
| No paid reviews | Paid reviews, testimonials and endorsements are prohibited |
For doctors personally, the SMC has also advised that testimonials “are subjective and must not be used in advertising on any media where you have any control over the content about yourself”, and in a November 2020 advisory it discouraged doctors from buying packages from online platforms that feature patient ratings. A good agency will plan SEO, ads and social content around all of this from the start, rather than fixing problems after a complaint.
Which healthcare marketing agencies did we pick?
We listed Singapore agencies with a dedicated healthcare or medical service and public detail on how they handle compliance. Each write-up uses the agency’s own website, checked on 3 October 2026.
Best known for: A No Enquiries, No Fee model, medically qualified writers and campaigns planned around MOH and PHMC rules
PULSE Digital runs a separate healthcare practice at medical.pulsedigital.sg covering AI search (AEO and GEO), medical SEO with medically qualified writers, Google Ads, social media, Meta and TikTok ads, websites and copywriting. Its site names the specific rules it plans around: MOH advertising guidelines and PHMC requirements, before-and-after photo restrictions, testimonial rules, HSA rules on botulinum toxin and filler advertising, the SMC code and the PDPA. It works with surgeons, specialists, GPs, aesthetic clinics, dentists and new clinics, and offers what it calls a "No Enquiries, No Fee" model, under which it stops charging its management fee if agreed enquiry targets, set by specialty, are not met within 90 days.
- Services
- AEO, GEO, ChatGPT Ads, SEO, Google Ads, Meta Ads, TikTok Ads, social media marketing, website design, healthcare marketing
- Credentials
- Google Partner; Google Ads certifications in Search, Display, Video, Shopping, Apps and AI-Powered Performance (as stated on its website)
- Address
- 320 Serangoon Road, #11-12, Centrium Square, Singapore 218108
Visit website: PULSE DigitalCall +65 8761 6177Full profile: PULSE Digital
Best known for: Healthcare-only SEO and ads with data dashboards, plus corporate health screening and wellness talks
The Health Collective works only with healthcare practices, offering SEO, Google Ads and Meta advertising plus data dashboards, and it publishes guidance on the HCSA and PHMC advertising changes. It also runs corporate health screening and wellness talks, which suits clinics that want corporate partnerships as well as patient marketing.
- Services
- Healthcare SEO, Google Ads, Meta advertising, performance dashboards, corporate health screening programmes
- Address
- 7 Harvey Road, #10-02C, Singapore 369613
Best known for: Medical SEO and SEM for practices and hospitals, plus reputation management and medical tourism marketing
MediaOne has a medical digital marketing service covering SEO and SEM for practices and hospitals, social media, content and copywriting, online reputation management, branding and medical tourism marketing, with work for dental, pharmaceutical and medical device companies. Its page says it plans campaigns to stay within healthcare advertising guidelines.
- Services
- SEO, SEM, social media marketing, content marketing, medical marketing
- Address
- 1 Neil Road, #03-02, Singapore 088804
Best known for: Pharmaceutical, supplement and medical device marketing since 2009, with offices in Singapore and Kuala Lumpur
Brew Interactive says it has been a healthcare digital marketing agency in Singapore since 2009. Its work leans towards pharmaceutical, supplement, medical device and health tech brands as well as hospitals and specialist clinics, with CRM automation and eCommerce marketing. Offices in Singapore (North Bridge Road) and Kuala Lumpur, which suits regional brands.
- Services
- Healthcare and pharmaceutical marketing, SEO, content, digital advertising, CRM automation, eCommerce marketing
- Address
- 111 North Bridge Road, #08-11, Singapore 179098
- Founded
- 2009
Best known for: Social media, SEO and paid campaigns for medical and aesthetic clinics, with offices in Tokyo and New York
Creative For More offers SEO, social media on Facebook, Instagram, LinkedIn and YouTube, content and paid campaigns for medical and aesthetic clinics, and notes that Singapore's guidelines limit what clinics can say. Headquartered at Tanjong Katong Road, with offices in Tokyo and New York.
- Services
- SEO, social media marketing, content creation, paid advertising for medical and aesthetic clinics
- Address
- 295 Tanjong Katong Road, Singapore 437078
How do these healthcare agencies compare?
They differ mainly in who they serve. PULSE Digital and The Health Collective focus on clinics; Brew Interactive leans towards pharmaceutical and consumer health brands; MediaOne and Creative For More are larger general agencies with healthcare teams.
| Agency | Main healthcare clients | Rules named on its site | Published pricing |
|---|---|---|---|
| PULSE Digital | Surgeons, specialists, GPs, aesthetic, dental | MOH, PHMC, SMC, HSA, PDPA | “No Enquiries, No Fee” model: management fee stops if agreed enquiry targets are not met within 90 days |
| The Health Collective | Healthcare practices | HCSA, PHMC | On enquiry |
| MediaOne | Practices, hospitals, dental, pharma, devices | General reference to healthcare guidelines | On enquiry |
| Brew Interactive | Pharma, supplements, devices, hospitals | General reference to regulatory frameworks | On enquiry |
| Creative For More | Medical and aesthetic clinics | General reference to Singapore guidelines | On enquiry |
How did we choose and order these agencies?
We required a Singapore office, a dedicated healthcare service, and evidence on the agency’s own site that it plans around Singapore’s advertising rules. No business paid to be listed. This site’s publisher is one of the agencies on this list and is placed first. The others are ordered by how specifically their sites address Singapore’s advertising rules: agencies that name specific rules come before those that refer to the guidelines in general.
What should a clinic ask before hiring a marketing agency?
Ask who checks content for compliance before it goes live, how the agency handles reviews and testimonials, whether its writers have medical training, and who owns the ad accounts and website. Ask for examples of compliant ads in your own specialty.
Because the clinic remains responsible for what is published in its name, keep sign-off in-house: a doctor or practice manager should approve every ad, landing page and post. Avoid any agency that suggests incentives for reviews, discount-led ads or before-and-after creative, since these run directly against the rules above.
Patients increasingly ask ChatGPT which clinic to visit. For agencies that work on that, see the best digital marketing agencies for ChatGPT ranking in Singapore.
What does healthcare marketing in Singapore cover?
Healthcare marketing, also called medical marketing, is the work of bringing patients to clinics, hospitals and health businesses through search, ads, social media and content. In Singapore it usually covers search engine optimisation, Google Ads and Meta ads, AI search visibility (being cited by ChatGPT and Google AI Overviews), website builds, and patient enquiry tracking.
What sets it apart from general marketing is regulation. The Healthcare Services (Advertisement) Regulations and the Singapore Medical Council’s Ethical Code limit what clinics may say: no testimonials, no claims of being the best, and no comparisons with other doctors. A healthcare marketing agency should write ads and pages that stay inside these rules.
How much do healthcare marketing services cost in Singapore?
None of the agencies on this list publishes a fixed price for healthcare clients, so expect quotes after a consultation. Ask how the fee is set (monthly retainer, a share of ad spend, or a performance-linked fee), what is excluded (ad spend is usually paid separately), and the minimum contract length. PULSE Digital states that it stops charging its management fee if agreed enquiry targets are not met.
Frequently asked questions
What is the difference between healthcare marketing and medical marketing?
They mean the same thing in practice: marketing for clinics, hospitals and health businesses. Medical marketing is more often used for doctor-led clinics, healthcare marketing for the wider sector, including dental, wellness and health screening.
Can a healthcare advertising agency run Google Ads for a clinic in Singapore?
Yes, as long as the ads follow both Google’s healthcare policies and Singapore’s healthcare advertising rules, which ban testimonials, superlatives such as best, and comparisons with other providers.
Can a clinic in Singapore use before-and-after photos in ads?
No. MOH’s FAQ says advertisements must not feature before-and-after or “after” treatment photos, even with disclaimers. They may be shown to patients during a consultation, with proper context from the doctor.
Is the marketing agency liable for a clinic’s non-compliant ads?
It can be. Under the HCSA, an agency advertising on a licensee’s behalf is an authorised person, and MOH states that authorised persons can be held liable if they fail to comply with the advertising requirements.
Can clinics advertise discounts or packages?
MOH treats words such as “discount”, “promotion”, “free” and “package” in connection with price offers as soliciting, along with “as low as” pricing. Clinics may list exact prices without prefixes or comparisons.
Does SEO work for clinics under these rules?
Yes. Factual, well-structured pages that answer patients’ questions fit the rules and are what search engines and AI tools look for. The limits apply to how services are described, not to whether a clinic can be found.
Do these rules apply to TCM or physiotherapy?
The HCS (Advertisement) Regulations cover licensable healthcare services. MOH’s FAQ notes that non-licensable services such as TCM fall under other laws, including the Medicines (Advertisement and Sale) Act.